Preparing a digital mental healthcare provider for sale

“How to present the company to potential investors and how do I manage the process with potential investors”

We consolidated the different information sources about the company to create a robust set of investor materials, including an information memorandum, financial model, teaser, and data room. We then helped the company engage potential investors, resulting in a successful partial sale to a US-based investor.

During the process, we found a number of opportunities to improve the business: cash flow issues from delayed receivables, consolidation errors across entities in different markets, and reliance on manual external bookkeeping rather than a modern accounting system.

“Loved working with you on the sale, can you help me on an ongoing basis to fix the issues in finance“

We now support the company on an ongoing basis through our Virtual CFO Team service, where we implemented a detailed monthly management review. Through these meetings we identified opportunities which we subsequently worked on, including:

• Transitioned to Xero to ensure accurate and up-to-date bookkeeping,
• Consolidated financials across international entities,
• Revamped billing and collections processes,
• Reduced unnecessary fixed and variable costs,
• Implemented an improved commission/variable pay system for the sales team,
• Optimized the pricing structure to improve margins, and
• Developed a US expansion plan.