CLIENT STORIES
Supporting the expansion of an exclusive private members club in the US
Private Members Club
The company runs one of the most premium and exclusive private members clubs in the US. They were looking to expand to an additional location.
“We need to understand if setting up a new location makes sense and how long it would take to breakeven and what it’s cash needs would be”
We analyzed the performance of the current location in detail in order to create a financial forecast for the new location. With this, the company could see that though there would be significant investment required in the first couple of years, once the new location broke even in year 3 it would reliably generate significant cashflow.
“Ok the new location is a good idea, but can we get members to help fund the setup”
We designed a “Founder Membership” program for the club’s new location, where early members would get an equity stake and a share in future cash flows in exchange for significant investment. Initial feedback from potential members showed strong interest.
We then developed pitch materials to engage these prospective members, collaborating with our sister marketing agency, Folmia, to create a compelling brochure and video that captured the club's essence. Since then, we have been supporting the company in managing costs and project planning to open the new location on time and within budget.
