CLIENT STORIES
Optimizing the financial processes of a primary health clinic chain
Primary Health Clinic Chain
The clinic chain is one of the fastest-growing clinic chains in the South-East Asia. It previously raised a Series A round and needed to meet strict performance metrics to unlock a second tranche of capital.
“Our financial reporting is chaotic; we can’t get timely, accurate numbers each month to see if we’re on track for the next funding tranche…”
We overhauled the company’s finance function by fixing errors in their Standard Operating Procedure (SOP) for monthly closes. This allowed every revenue stream and expense category to be accurately captured and analyzed, ensuring both management and investors had a reliable and timely view of the company’s performance.
“We keep discounting heavily to drive revenue, but our margins are eroding and our pricing strategy hasn’t been updated in ages”
While conducting a thorough business review, we discovered that inconsistent discounting and outdated pricing guidelines were undercutting profitability. We executed a comprehensive repricing initiative, aligning prices with market benchmarks and boosting margins by 9%. At the same time, we developed a more measured promotional strategy to maintain revenue growth without resorting to unsustainable discounting.
By refining their financial reporting processes and optimizing pricing, the clinic chain was able to demonstrate the improved metrics required to unlock the second tranche of its Series A funding.
